Working with the Minnesota Association of Realtors®

While our work for MAR is separate from the product we're offering our Realtors®, you can be sure that every bit of our email marketing expertise is brought to bear with every campaign we create.

In September of 2005 House & Home Publications began working with the Minnesota Association of Realtors® in an effort to improve the effectiveness of the association's weekly news email updates. There were several primary goals:

  • Increase Deliverability - House & Home enabled MAR to overcome many of the obstacles that had impeded the delivery of previous newsletter updates. Obstacles such as bandwidth consumption, whitelisting, and subscriber bounce management were addressed.
  • Reduce Waste - By carefully managing the MAR's subscriber delivery rates, open rates, and click-thru rates, House & Home was able to eliminate the effort wasted on trying to send to expired email addresses. Efforts could then be put in place to recapture those lost email addresses by contacting members via other means.
  • Make it look Great - A fresh new design was created that is not only visually appealing, but also provides a more user-friendly vehicle for the MAR's weekly messages.

House & Home Publications is committed to helping Realtors® achieve success in email marketing. To find out more about how we can help your business grow, have a peek at our Product Tour, or, if you'd like to discuss it in person, contact us anytime. We'd love to hear from you.

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